Digital Marketing Strategist

The Digital Marketing Strategist will be responsible for developing and executing digital marketing strategies to drive brand awareness, engagement, and conversions across digital channels. The ideal candidate will have experience in digital marketing, a strong attention to detail, and a passion for data-driven decision-making.

We are looking for a highly motivated and creative Digital Marketing Strategist to join our team. The ideal candidate will excel at analyzing market trends, developing campaigns, and optimizing digital performance. The Digital Marketing Strategist will be responsible for a variety of tasks, including creating digital marketing plans, managing online campaigns, and tracking key performance metrics.

Responsibilities:

• Develop and implement comprehensive digital marketing strategies to meet business goals
• Manage and optimize digital advertising campaigns (e.g., social media, paid search, display ads)
• Conduct market research and analyze data to identify trends, insights, and growth opportunities
• Collaborate with creative and content teams to produce engaging digital content
• Monitor and track key performance indicators (KPIs) to assess campaign performance and adjust strategies as needed
• Manage budgets and ensure campaigns are cost-effective and meet ROI targets
• Stay up-to-date with the latest digital marketing trends, tools, and best practices
• Report on digital marketing performance to senior management
• Perform other duties as assigned

Qualifications:

• Bachelor’s degree in Marketing, Communications, or related field
• 3+ years of experience in digital marketing or a related role
• Strong understanding of digital marketing channels (e.g., SEO, SEM, social media, email)
• Experience with analytics tools (e.g., Google Analytics, SEMrush, Hootsuite)
• Excellent communication, project management, and problem-solving skills
• Ability to think strategically and creatively to drive results
• Strong attention to detail and ability to manage multiple projects simultaneously
• Ability to work collaboratively and independently in a fast-paced environment

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